Association of Music Producers

Lend us your ears.

Every year, the Association of Music Producers hosts the AMPs, an award show celebrating the best of music and sound in media. But with just 200 entries per year (compare that to the roughly 25 thousand entries for Cannes Lions), people aren't killing for these awards. We sought to change that with a cheeky campaign that focuses on who these awards are really for: your ears.