ComForCare

In-home elder care doesn’t have to be sad.

ComForCare is an in-home care service that understands how difficult it is when your parent can’t live on their own anymore. And while tugging at the heart strings is a safe approach to the in-home care category, well… who wants safe?

In this campaign, we were targeting eldest daughters in the sandwich generation. We spoke to them in a visual language that’s popular with them, pairing old oil paintings with a humorous take on modern problems. The overall approach was not only unique to this category, but connected with the audience in an authentic way.