Connecticut Manufacturing

Connecticut is overflowing with manufacturing jobs and not enough people to fill them. So we targeted high school students who feel like college isn't right for them, but still want a good job and a great life.

Our campaign builds a music track with the sounds of manufacturing — but it's not just the clanking and drilling you're used to. We mix gritty sounds with high-tech ones to show the breadth of this industry and its people, resolving to the empowering campaign line: I got it made. ​