Connecticut Pizza
It’s actually pretty damn good.
New York: we have the best pizza.
Connecticut: hold my slice.
Sure, New York is famous for its pizza. But even as a New Yorker, I can admit that Connecticut might just have it beat. So we spoke to New Yorkers on their own turf, bringing some new heat to an age-old feud.
We had fun playing off iconic New York language and imagery, from the newer "New York or Nowhere" tagline to the classic "I heart New York."
Team:
Creative Directors: Scott Higgins & Ann Robertson
Copywriter: Olivia Macdonald
Art Directors: Chris Mercado & Jonathan Abel