Connecticut

Ever heard of it?

As someone who grew up in Connecticut, I know it's more than a suburb of New York. Problem is, not everyone does. The state needed a fresh image, a modern vibe, and a new perspective that makes people say, "I never thought about Connecticut that way." Our campaign, Make it Here, which includes TV, streaming audio, social, and OOH, does exactly that.

This campaign made the 2024 AICP shortlist, in good company with Apple, Expedia and the NBA.