Fred Hutch Cancer Center

Many of the best restaurants source food locally, not just because it uses less gas, but because it results in a higher standard of freshness and taste. Fred Hutch Cancer Center is the healthcare version of that.

By having brilliant research and extraordinary care on the same campus, they're able to collaborate like no other cancer center can, with the inspiring goal of making a world without cancer a reality. We brought that message to life with a striking campaign that looks utterly unique among healthcare ads.

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