Creatives For Harris
Okay, yeah, she didn’t win. But the work was still good.
Now That’s What I Call MAGA
Trump has been repeatedly called out for using songs at his rallies without permission from the artists. So we created a playlist using AI of songs that won't get him sued (again). We even made a parody commercial to promote it.
Here’s the album. Grammy when?
We also created social ads with a nod to the 90s (you know, the last time Trump was popular).
This playlist wasn’t just about making fun of Trump — it was also about educating voters. So we took our concept to Genius, where the lyrics of our songs were annotated with information about Trump and Harris's plans.
Team
Art & Video: Andrew Kim, John Miyoshi, Maddie Lindsey Jon Igielnik, Lisa Selwitz, John Earle
Copy: Olivia Macdonald
Social: Sanchali Aggarwal, Taylor Cohen, Dejaih Smith, Kassandra Pollard
PR: Danyelle Hunter
Marketing: Allison Bick, Susan Cooper
Blank For Harris
We made an online sign generator to get ALL people excited about Harris & Walz. We encouraged them to go beyond expected demographics and tap into their niche traits. Are you a semi-pro bowler? Vote Harris. Lactose intolerant? Vote Harris. Close talker? Vote Harris (but back up a bit).
This campaign was well-received by influencers, had over 10k views within a week of launching, and prompted a stream of people asking how they could make these signs printable (and we did!).
Here’s a great explanation by Eugene Healy of why this tool worked so well, and how we nailed the art of meme culture (yes, that's a real thing).
Team
Art: Melody Hirsch, Meghan Newell
Copy: Olivia Macdonald, Alicia Long
Dev: John Botte
PR: Danyelle Hunter
Strategy: Roselyn Plan
Production: Julieana Stechschulte