Webster Five Bank

No, not that Webster.

Webster Five needed to break out of the banking clutter and differentiate themselves from other banks (including the other Webster). Our campaign grabbed attention with a glimpse into the deep (and sometimes questionable) thoughts of Webster Five customers.

Thoughtful Customers (3 videos)

Team

Agency: Cronin

Copywriters: Olivia Macdonald, Josh Gold, Ashley Schafer

Art Director: Margot Belyea

ECD: Paul Catanese

CCO: Eric Silver

Editor: Dave Madden

Voiceover Talent & Producer: Peter Feldman

Country roooaaddss (take me home)