Webster Five Bank
No, not that Webster.
Webster Five needed to break out of the banking clutter and differentiate themselves from other banks (including the other Webster). Our campaign grabbed attention with a glimpse into the deep (and sometimes questionable) thoughts of Webster Five customers.
Thoughtful Customers (3 videos)
Team
Agency: Cronin
Copywriters: Olivia Macdonald, Josh Gold, Ashley Schafer
Art Director: Margot Belyea
ECD: Paul Catanese
CCO: Eric Silver
Editor: Dave Madden
Voiceover Talent & Producer: Peter Feldman