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Webster Five

Webster Five needed to break out of the banking clutter and differentiate themselves from other banks (including the other Webster). Our campaign grabbed attention with a glimpse into the deep (and sometimes questionable) thoughts of Webster Five customers. 

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Copywriters: Olivia Macdonald, Josh Gold, Ashley Schafer

Art Director: Margot Belyea

ECD: Paul Catanese 

CCO: Eric Silver

Editor: Dave Madden

Voiceover Talent & Producer: Peter Feldman 

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Thoughtful Customers (Three Videos)

© 2023 by Olivia Macdonald.

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