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Webster Five
Webster Five needed to break out of the banking clutter and differentiate themselves from other banks (including the other Webster). Our campaign grabbed attention with a glimpse into the deep (and sometimes questionable) thoughts of Webster Five customers.
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Copywriters: Olivia Macdonald, Josh Gold, Ashley Schafer
Art Director: Margot Belyea
ECD: Paul Catanese
CCO: Eric Silver
Editor: Dave Madden
Voiceover Talent & Producer: Peter Feldman

Thoughtful Customers (Three Videos)
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